Electic Car
Client
Dyson
Year
2019
Type of Work
Design statergy
Concept development
Design development
In collaboration with the design team, we helped define the vision for the interior lighting and vehicle approach experience. The vision was to create a clean and refreshing driving experience to enhance the driver’s alertness and overall well-being after a long drive.
To achieve this, cool lighting was used that was meticulously crafted to seamlessly integrate into the minimalist aesthetic, ensuring a seamless blend with the vehicle’s interior. The final design incorporated ambient door and dash light guides, capacitive touch overhead spot lights and footwell, puddle, and boot lamps. All colours matched and working in perfect unison to deliver a differentiating luxury experience.
The full vehicle prototypes were both the most challenging and rewarding milestones of the project.